Starter Workflow
Keyword Research Starter
A lightweight starter workflow for ideas, trend, SERP intent and competition checks.
Best for
SEO beginners who need a repeatable way to evaluate a keyword before creating a page.
Goal
Move from a seed keyword to a basic go / no-go decision using real external tools.
- 1
Find ideas
Expand the seed keyword, then keep only phrases that match the topic you actually want to serve.
- 2
Check trend
Look for long-term growth or decline and obvious seasonality before investing in the topic.
- 3
Inspect SERP
Check what page types rank, whether the results match the intent, and whether smaller focused sites appear.
- 4
Check competition
Use difficulty as one signal, then compare it with the real SERP instead of treating a score as the verdict.